A supportive outside perspective
What do decision-makers and executives need as they tackle operational challenges every day while also ensuring their companies remain future-ready?
An independent, supportive perspective from the outside—data-driven, analytical, and delivering results that can be put to immediate use.
Network
Depending on the project, we work together to complement the core team with an international network of specialized experts—ranging from brand design and UX to SEO and performance marketing, all the way to organizational development and AI.
This means: Less administrative overhead, more subject matter expertise. Faster results. Lower costs and greater enthusiasm for change.
Feedback
“The fact that Sven and his network become part of the organization for the duration of the project makes external consulting what it should be: helpful rather than burdensome, inspiring rather than patronizing, calm and collaborative, and concrete and effective in its implementation.”
Nina Gronich
Member of the Executive Board
ifmera academy GmbH
“Working with NEU/START and the expert network is effective and makes change fun!”
Bemo Lundgren
Founder, B33M GmbH
“Creating our Brand Navigator with Sven was a game changer. He didn’t just deliver a solid framework for our brand strategy — he brought clarity, creativity, and deep strategic insight. Highly recommended for any company serious about building a meaningful brand.”
Nicolas Jalby
Co-Founder & CEO ORBISENS GmbH
"Sven is an experienced creative strategist with an international background. Working with him is fun and delivers the desired results."
Borut Grgic,
Founder & CEO Binit Technologies, OY
Analysis & Brand Strategy
AI-powered competitive, target audience, and market analysis; brand strategy and repositioning; brand essence; brand guidelines; brand navigation.
Rebranding
Naming, Logo & Word and Brand Mark, Typography, Color Scheme & Design System, UI Components, Visual Language & UX.
Communication & Marketing
Communication Strategy, Narratives & Messages, Customer Journey, Communication Logic, Communication Planning, Marketing Strategy, Performance Marketing, SEO & AI-Driven Content Strategy, Campaign and Go-to-Market Planning.
Strategic consulting
With over 20 years of experience in brand and strategy consulting for international companies, I now support CEOs and executives as a partner for complex decisions, transformations, and sensitive executive issues, as well as a mediator in change and decision-making processes.
Learn more about Sven Schoene on LinkedIn.
Forever NEU/START
Continuous renewal as a philosophy.
Small, successful steps instead of drawn-out strategic processes.
Together, we develop the ability to consistently improve what already exists or replace it with better solutions. Our mission is to support companies, brands, and leadership teams in reinventing themselves through their own efforts and effectively implementing change.
MANDATE
WAEST LAB
smart
Binit Technologies
ifmera academy
Orbisens
FEEDBACK
“Working with NEU/START and the expert network is effective and makes change fun!”
Bemo Lundgren
Founder, B33M GmbH
“Creating our Brand Navigator with Sven was a game changer. He didn’t just deliver a solid framework for our brand strategy — he brought clarity, creativity, and deep strategic insight. Highly recommended for any company serious about building a meaningful brand.”
Nicolas Jalby
Co-Founder & CEO ORBISENS GmbH
"Sven is an experienced creative strategist with an international background. Working with him is fun and delivers the desired results."
Borut Grgic,
Founder & CEO Binit Technologies, OY